IABC Barbados, one of IABC’s newest chapters, is carving out a name for itself, both on the island and beyond. Chapter president Christal McIntosh wrote an inspiring article about the chapter’s goals for the latest issue of the IPRA newsletter, FrontlineOnline. Here’s a short excerpt:
IABC Barbados is the product of less than eight months of collaboration and discussion among a few local practitioners who had one thing in common – we wanted an opportunity to shape our profession.
On the evening of our launch, we made our intentions very clear. We told our audience that our aim is to usher in a new era in public relations in Barbados.
Some may consider this to be a rather boastful statement but it was intended to be a statement of optimism by people who genuinely wish to use their skills, their art, and their science to make a real difference to the success of the organizations they work for and serve.
Chrystal’s article, and the ambitious goals the chapter has set, hit every single one of my Four I’s. They’ve set their sights far beyond the internal workings of a chapter. They’re planning how they can influence the profession. With leadership like this, I’m sure they’ll succeed.